The Wall is an interactive life-sized display that brings online capabilities into the store and onto products, created by Artefact Group,Seattle. Customers can place physical products against The Wall display and interact with related content aggregated from multiple online sources such as product info, related info, opinions, analytics, demonstrations and media.
The Wall allows consumers to:
- find products available in-store and online
- match them with other products
- bring in opinions of friends, community and experts to bear on their decision
- find collections of products to match a price range
- interact with the display with their mobile phone
- engage in the sport and culture – in the store
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The Wall allows retailers to:
- increase user loyalty and stickiness between online and offline channels
- offer a unique shopping experience
- give their sales force a boost
- increase up-sell and cross-sell of merchandise
- effectively leverage the inevitable force of social media in shopping
- offer more than their physical inventory in the store
The project crew : gabriel biller / issara willenskomer / jennifer darmour / katrina mendoza / kevin wong / martijn van tilburg / the wall / touch
via: Artefact Group
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